One of our favorite brands is getting louder with their new campaign “Is It Still Paint?” Though we’re equal-opportunity paint lovers, we find that Benjamin Moore lines reflect the quality and longevity we’re looking for when we leave a room freshly colored. Their new marketing is trying to shift the consumer mentality to one closer to ours, as opposed to the idea that “paint is paint.” There are many other brands out there – Valspar, Behr and Sherwin Williams, just to name a few – but Benjamin Moore is looking to stand out on store shelves and home walls with a new spin on the commodity.

Teaming up with The Martin Agency, the paint brand is showing up in commercials, print ads, on the radio and even online in a new wave of advertising that’s aiming to help people seek out a brand, not just a color, when they choose their paint.

The new ads even have a spot for their allergy and asthma-friendly Natura brand, which we absolutely love in every room, but especially bedrooms and nurseries. 


The subtle humor and striking images are the result of Thirtytwo from Pulse Films putting a directorial spin on the ads, known for large campaigns for brands like Puma, VW and Samsung.

What do you think – with everything Benjamin Moore paint can evoke, is it still paint?

Want to learn more about why we love Benjamin Moore? Give us a call or check out our website for more information on a free color consultation.

Bring the Soothing Colors of the Spa into your Home or Business. Take a page out of a salon’s book – soothing colors and spa-inspired looks are the perfect way to still the hustle and bustle of daily life, both at home and in your business space. Serenity and a calm environment can be achieved with a little feng shui and some creative color choices.

Be intentional about the spaces that you live and work in – make sure everything has a place and purpose. Clutter can throw off the flow of a space, and eliminating stress and mess is the first step in creating a soothing living space or workplace. 

Photo courtesy of Houzz

Photo courtesy of Houzz

Spas evoke a sense of quiet, calm and peace. While we typically associate the spa environment with cool blue watery colors and soft green earthy tones, warm and uplifting colors like deep orange or yellow can also help create unique spaces for relaxation and reflection.

Photo courtesy of GreenMuse.org

Be mindful of other choices as well – harsh lighting can ruin the serenity of a space and uncomfortable furniture can have the reverse effect on someone looking to relax. Consider the full picture as you replicate a spa environment.

Photo courtesy of Home Bunch

Photo courtesy of Home Bunch

Photo courtesy of Decor Pad
Photo courtesy of Houzz

Photo courtesy of Houzz

Stumped on color ideas? Our interior designer offered some soothing color options to complement any room:

Bedroom

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Dining room

Call us today for a free color consultation to see how you can incorporate these gorgeous hues into your home or business interior.